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Content Analysis
Content analysis is a method to study the content of communication. Scope of content analysis is huge as it is applied across industries ranging from marketing, media studies to literature and social studies.

Mainly content analysis team works
  • In identifying the reason, intention, focus and requirement of the client product.
  • Detect the propaganda
  • Understand the customer’s reaction.
Our Content analysis department work both on Conceptual and Relational Analysis.

In conceptual analysis, experts of Content Disha tally the occurrence of particular word or term within texts and decide the impact accordingly.

In relational Analysis, the content analysis team seeks the concept behind the texts and then explores the relation between various ideas or concepts that are identified.

Content analysis requires very hard and thorough knowledge about content – a domain where Content Disha is expert at.
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